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SE Automotive (NIGERIA)



We have a staunch dedication to design quality, with design being defined as fitness for purpose. Today, a car that is fit for its purpose must achieve and surpass the competition on 3 specific quality targets:
  • Aesthetic Value
  • Mechanical durability
  • Functional relevance

These are the cornerstones of the SE Automotive brand. In order to build this brand, SE Automotive must follow a process of product and process development. This involves beginning with a low volume product, which inevitably means a high price and exclusivity.
Segun Akin-Olugbade's company webpage.


Segun Akin-Olugbade (CEO/Director of Development) is the brain behind SE Automotive, and responsible for a large part of the set up strategy of the organisation. He is also responsible for the design of the SE Dau, the company’s first car, and the quarter scale SE Dau Prototype. Segun has experience in automotive design and engineering from Perei Engineering (UK) Limited, where he worked as a Concept Development Engineer. He also engaged in a number of live, industry design projects at Coventry University, and Loughborough University in the UK, where he obtained a BA in Automotive Design, and a BEng in Automotive Engineering respectively.
Segun’s vision is for an industrialized Nigeria, supported in large part by a sustainable automotive industry. In addition to creating a formidable automotive business, Segun is also looking to pioneer skills growth in advanced automotive design and engineering development, by introducing state of the art methods of Computer Aided Design (CAD) and Manufacture (CAM). In addition to putting Nigeria on the automotive development map, this will give engineers a broader range of skills, which they can use to create opportunities for themselves by innovating in their respective environments.


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